These (3 of 7) feature videos were created for our Youtube channel and marketing website to promote Insightly’s deep functionality and real world use-cases. The heart of every video is pure product demo wrapped-up in the sassy, Insightly, spokeswoman, Dani. We shot seven videos in three days with a very limited budget — the finished videos have provided multiple content opportunities to promote the Insightly brand to our mid-market prospects and customers.

Introducing Insightly’s latest addition to it’s category leading CRM platform—AppConnect. A clear and entertaining explanation of what it does and CAN do for your business in all its animated glory.

I served as Creative Director for 23andMe's relaunch of their home DNA testing kit. Along with TV, dozens of digital components including preroll, banners and social media assets were created. 

I wrote, art-directed, and edited these videos promoting all of the golden family history nuggets that can be discovered in GenealogyBank's obituary and newspaper collections.

These two brand spots are all about getting started on your family history journey.

These spots ran in support of the brand's promotional efforts during the Ancestry.com sponsored show Who Do You Think You Are? The True Irish Roots spot also ran internationally.

Santa makes some truly amazing family history discoveries after receiving a gift subscription to Ancestry.com. The Santa—Behind the Scenes video lived on our gift sub landing page as well as on Ancestry's Facebook page. This campaign increased sales for gift subs by over 300% from the previous year.

I also served as co-creative director on these spots.

Magically floating family trees, sturdy acting and a white sweep..  all celebrating their love for family history discoveries on Ancestry.com. The Ellen Harrington spot won Nielsens Most Liked TV Spot of 2012. (see article)

I also served as co-creative director on these spots.

Ever wonder why you are the way you are? These spots wondered too...

This long-form video helped Ancestry commemorate the 150th anniversary of the beginning of the Civil War and appeared on the website's Civil War landing page and YouTube.

This spectacular setting in New York's Times Square featured animated outdoor campaigns for two of Ancestry's free access weekends.

Parade—This was the first time Theodor Geisel's characters appeared in ANY advertising campaign. We worked closely with his wife to create this campaign that sold tons of cereal, promoted reading, and provided free books to tens of thousands of kids.

Next Doorrrr—I wrote and art-directed this spot that won bronze at the Hispanic Advertising Awards. Grrr...

Over the course of my stewardship of the Pillsbury brand, I produced more than twenty TV spots—most involved an appearance by the iconic man of dough. Getting the opportunity to create words and actions for one of advertising's most squishy spokes-critters was a pretty cool thing—hoo hoo! 

Golden Gate Park, Joe Pytka directing, and a great script. Done.

A nightmarish "non-authentic" Mexican restaurant and an instant cure. Old El Paso's Soft Taco Dinner Kit... problem solved. 

Finally the youth of today have the PB&J of tomorrow...